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PRIVACY POLICY TO END USERS

This Privacy Policy (“Privacy Policy”) applies to personal data processing at the services provided by Mobusi Mobile Advertising, S.L. (hereinafter MOBUSI) to it’s partners. MOBUSI provides advanced solutions, which are compatible with all common standards simplifying the management of advertising campaigns. These solutions enable MOBUSI to offer the best campaigns to each user. Please notice that before using any of our services or functionalities, you should read and accept this Privacy Policy.

This policy explains what personal data we collect as data processors through your interactions, how we use the personal data, the reasons we share personal data and how you can access and control your personal data.

1. DATA PROCESSING AND PURPOSES FOR THE PROCESSING

In compliance with EU Regulation 2016/679 on Data Protection (“GDPR”), MOBUSI will access to personal data that is collected through the provision of services. As such, MOBUSI will be referred to as the Data Processor. User’s personal data will be treated with absolute confidentiality and in compliance with the duty of secrecy. The data controller is the Publisher or the Advertiser of the published ad, who contract the services provided by MOBUSI.

In order to offer the best advertising campaigns to each user providing the services to the partner, MOBUSI will collect certain information. However, you can be sure that we will never know who you are. Instead, we collect information about the behavior that takes place on your device. There are different ways to capture user and device information, and they vary depending on the device and the environment. The information that we collect to provide the partner with the agreed services also varies according to the partner with whom we are working and the object of the contract that we have signed with each of them.

The legitimate basis for processing your data by the data controller is your consent, meanwhile the legitimate basis for the processing by MOBUSI is the execution of the contract.

Below, we explain some of the personal data we may have access

Personal data will be kept for attend the purposes mentioned above. Once your consent is revoke or the contract has ended MOBUSI will keep the personal data duly blocked for a period of 5 years with the sole purpose of attending to any type of responsibilities that may arise. Once prescribed such responsibilities, your personal data will be delete.

2. TRANSFER OF DATA TO THIRD PARTIES

It is possible that in order to guarantee the effectiveness of the services provided by MOBUSI, MOBUSI will share your data with other companies that will be sub-processors of your data. The sub-processors shall (i) agree in writing to process data in accordance with the instructions provided by the Data Controller, (ii) Implement appropriate Technical and Organizational Measures as to protect the data from security breaches (iii) guarantee full implementation with the requirements provided by the GDPR.

MOBUSI agrees to strictly comply with the measures provided by its CRM located at Spain, that are stated herein, which guarantees the following security measures:

a. The pseudonymisation and encryption of personal data.

p. The ability to ensure the ongoing confidentiality, integrity, availability and resilience of processing systems and services.

c. The ability to restore the availability and access to personal data in a timely manner in the event of a physical or technical incident.

A process for regularly testing, assessing and evaluating the effectiveness of technical and organizational measures for ensuring the security of the processing.

3. RIGHTS THAT USERS MAY EXERCISE BEFORE MOBUSI OR THE RELEVANT SUPERVISORY AUTHORITY

Any User who wishes to exercise his or her rights of access, rectification, erasure, objection, limitation of the processing, portability must notify MOBUSI as data processor upon written request send to the email address: gdpr@mobusi.com or to MOBUSI’s headquarters, located at C/ Quintana 2, 2ª Planta 28008 - Madrid. In accordance with GDPR provisions, the contents of the rights that Users are entitled to are the following:

4. THIRD PARTY RECIPIENTS THAT MAY HAVE ACCESS TO USER PERSONAL DATA

MOBUSI undertakes not to transfer or communicate User personal data to any third party unless prior and explicit authorisation by the User.

Nevertheless, it is possible that MOBUSI allows access to User personal data to third parties that provide a relevant service to the User. These third parties will acquire the status of Data Processors. As such, they may only process User personal data in accordance with MOBUSI’s instructions. Under no circumstances will Data Processors use User personal data for other purpose than those that are detailed in Section 2 of this Policy.

5. COOKIES

This Website uses its own cookies and those of third parties that are necessary to allow the User enjoy all the functionalities of the Website as well as monitoring and control User activity in the Website. Cookies are small text files that are installed in the User’s browser and which are used to record his or her activity on the Website, to allow more fluid and personalized web browsing or to provide additional functionalities such as the viewing of interactive videos or graphics or to enable access to the User’s private profile.

This Website uses its own cookies and those of third parties that are necessary to allow the User enjoy all the functionalities of the Website as well as monitoring and control User activity in the Website. Cookies are small text files that are installed in the User’s browser and which are used to record his or her activity on the Website, to allow more fluid and personalized web browsing or to provide additional functionalities such as

the viewing of interactive videos or graphics or to enable access to the User’s private profile.

Users may configure and order their browser to not accept cookies, block them and, if necessary, delete them. In accordance with article 22(2) of Spanish Act 34/2002 (“LSSI”), the User may refuse to install cookies when accessing the Website. However, MOBUSI informs you that some of its Website functions demand the installation of cookies in order for it to function correctly. As such, Users understand that uninstalling or refusing cookies could limit their web browsing activities.

This Website installs the following cookies:

COOKIE Purpose OWN OR THIRD PARTY COOKIE
PHPSESSID Session Cookie Own cookie
mob_lang; lang To determine user language Own cookie
mob_soze To improve users security Own cookie
_ga; _gat To distinguish between different users Google analytics
gid To limit request percentage Google analytics
AMP_TOKEN Includes a token that can be used to retrieve a customer ID from the AMP Google analytics
_gac_>property-id< Coordinates users information with google analytics and Adwords accoutns Google analytics

Changing The Web Browser Preferences

You can change the preferences of your browser to choose which cookies it must allow access to. These preferences are usually in the menu "options" or "preferences" of your browser.

You can find more information here, or in the menu "Help" of your browser:

Internet Explorer: Tools > Internet Options > Configuration. For more information, consult Microsoft support or the Help tab.

Firefox: Tools > Options > Privacy > History > Personalized Configuration. For more information, consult Mozilla Support or the Help tab.

Chrome: Configuration > Show Advanced Options > Privacy > Content Configuration. For more information consult Google Support or the Help tab.

Safari: Preferences > Security. For more information, consult Apple Support or the Help tab.

However, if you change your preferences and block these cookies, some functions of our Website will be annulled and you will not be able to make the most of the features from our Website.